…and not just lie, but lie to beg!
I love creative ads, but inasmuch as this ad can be said to be creative, I believe it could teach kids how to lie in school.
Basically, one can argue that kids may not see this ad or it is not meant for them, still, I believe this is not passing the right message and neither is it effectively selling the product.
On the flip side, a message could be to the parents e.g ‘give your child Bama or risk him/her begging in school’. If that’s the case with this ad, it’s a wrong strategy – appealing to fear.
Would you patronise this product because of the ad?