This is one of the most self explanatory, simple and direct ad I have seen in recent times.
If you love any teenager, send them this post, it will help them!
I love the way the advertisers brought the message into the limelight at the end of the ad. The popular belief of peer pressure is negative but this? This is a breakout from the norm. It is said that when a dog bites a man, it is no news story but when a man bites a dog, now that is news!
This ad has a twist that makes the message indelible. The costume also supports the negativity everyone must have thought the friends to be. The age range? Perfect! The script… good!
Kudos to #YOLO (You Only Live Once) and supporters/sponsors of this advertisement.
Please, again, share this with any teenager you know. Peer groups or friends don’t have to influence negatively!